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ื—ื™ืคื•ืฉ
  • ืชืžื•ื ืช ื”ืกื•ืคืจ/ืชErez Peleg

ื‘. ืืกื˜ืจื˜ื’ื™ืช ื ื™ื”ื•ืœ ืœืงื•ื— - ืžื•ื“ืœื™ื ืœื ื™ื”ื•ืœ ืœืงื•ื—

ื‘. ืžื•ื“ืœื™ื ืœื ื™ื”ื•ืœ ืœืงื•ื—



ื›ืžื” ืžื•ื“ืœื™ื ืœื ื™ื”ื•ืœ ืœืงื•ื—

ืœืคื ื™ ืฉื ื›ื ืกื™ื ืœื‘ื ื™ื™ืช ืืกื˜ืจื˜ื’ื™ื” ืœื ื™ื”ื•ืœ ืœืงื•ื—, ื—ืฉื•ื‘ ืœื”ื›ื™ืจ ืžืขื˜ ืืช ื”ืชืื•ืจื˜ื™ื•ืช ืฉื‘ืชื—ื•ื.ืงื™ื™ืžื™ื ืจื‘ ืฉืœ ืžื•ื“ืœื™ื ืœื’ื™ื•ืก ื•ื ื™ื”ื•ืœ ืœืงื•ื—ื•ืช, ืืฆื™ื’ ืืช ื”ืžืจื›ื–ื™ื ืฉื‘ื”ื, ืขื ื”ืขื•ืฆืžื•ืช ื•ื”ื—ื•ืœืฉื•ืช ืฉืœ ื›ืœ ืžื•ื“ืœ.


ื”ืžืฉืคืš

ื”ืžื•ื“ืœ ื”ืงืœืืกื™, ืžืชื—ื™ืœ ื‘ืฉืœื‘ ื‘ื• ืื ื• ื—ื•ืฉืคื™ื ืืช ื”ืคืชืจื•ืŸ ืฉืœื ื• ืœื›ืžื•ืช ืจื‘ื” ืฉืœ ื–ืจื™ื ืžื•ื—ืœื˜ื™ื, ื›ืืฉืจ ืœืื˜ ืœืื˜ ื”ืื•ื›ืœื•ืกื™ื” ืžืฆื˜ืžืฆืžืช ืœืœืงื•ื—ื•ืช ืžืชืขื ื™ื™ื ื™ื, ืฉืžื‘ื™ืขื™ื ืขื ื™ื™ืŸ ื•ืจืฆื•ืŸ ื•ืขื“ ืฉืœื‘ ื”ืจื›ื™ืฉื”.

ืจืฆื•ื™ ื›ืžื•ื‘ืŸ ืœื”ื’ื“ื™ืจ ืืช ืงื”ืœ ื”ื™ืขื“ ื‘ื”ืชื—ืœื” ื‘ืฆื•ืจื” ืžื“ื•ื™ื™ืงืช ื›ื›ืœ ื”ืืคืฉืจ ื•ืœืฆืžืฆื ืืช ืžืกืคืจ ื”ื ื•ื˜ืฉื™ื ื‘ืžื”ืœืš ื”ืชื”ืœื™ืš.

ืœืžืจื•ืช ืฉื™ืฉ ืขื“ื™ืŸ ืจืฉืชื•ืช ื—ื‘ืจืชื™ื•ืช ื•ืžื•ืžื—ื™ ืฉื™ื•ื•ืง ืฉืžืชื™ื™ื—ืกื™ื ืœืžื•ื“ืœ ื–ื”, ื”ืจื™ ืฉืžืกื•ื›ื ื›ื™ื•ื ืฉืžื“ื•ื‘ืœ ื‘ืžื•ื“ืœ ืžื™ื•ืฉืŸ, ืฉืขื‘ืจ ื–ืžื ื•.




ื›ื™ื•ื ื”ื”ืชื™ื—ืกื•ืช ืœืงืฉืจ ื‘ื™ืŸ ืกืคืง ืœืœืงื•ื— ื”ื™ื ื” ื›ืงืฉืจ ืžืชืžืฉืš. ื‘ื”ืจื‘ื” ืžืงืจื™ื ื”ืงืฉืจ ืจืง ื ื•ืฆืจ ืœืื—ืจ ื”ืจื›ื™ืฉื” ื”ืจืืฉื•ื ื™ืช, ื•ืžืžืฉื™ืš ื‘ืฉืจื•ืช ืฉื”ืœืงื•ื— ืžืงื‘ืœ, ื‘ื”ืจื—ื‘ืช ื”ื™ืงืฃ ื”ืคืขื™ืœื•ืช ืื™ืชื• ื•ื‘ืฉื“ืจื•ื’ ื”ืžื•ืฆืจ ืœืื—ืจ ืกื™ื•ื ืžื—ื–ื•ืจ ื—ื™ื™ื•. ื’ื ืœืงื•ื— ืฉื ื˜ืฉ, ืœืคื ื™ ื”ืจื›ื™ืฉื” ืื• ืื—ืจื™ื”, ื”ื•ื ืขื“ื™ืŸ ืœืงื•ื— ืžื˜ื•ืคืœ, ื‘ืขื‘ื•ื“ื” ื ื›ื•ื ื” ื”ื•ื ื™ื—ื–ื•ืจ ืืœื™ื ื• ื‘ืขืชื™ื“ (ื“ื•ื’ืžืืงืœืื™ืช ื”ื™ื ื” ืกื•ื›ื ื™ ื‘ื™ื˜ื•ื— ืฉื—ื•ื–ืจื™ื ืืœื™ืš ืฉื ื” ืœืื—ืจ ืฉืกืจื‘ืช ืœื‘ื˜ื— ื“ืจื›ื ืืช ื”ืจื›ื‘ ืžืชื•ืš ืชืงื•ื•ื” ืฉื”ืฉื ื” ื›ืŸ ืชื‘ื˜ื— ื“ืจื›ื).



ืžื•ื“ืœ ืžืงื ื–ื™

ืžืงื ื–ื™ ืคื™ืชื—ื• ืžื•ื“ืœ ืฉืžืื•ื“ ืžืงื•ื‘ืœ ื”ื™ื•ื ืฉืžืฆื™ื’ ืืช ืชื”ืœื™ืš ื™ืฆื™ืจืช ื” Engagement ื›ืชื”ืœื™ืš ืžืขื’ืœื™ ืžืชืžืฉืš. ื”ืžืขื’ืœ ื”ื—ื™ืฆื•ื ื™ ื”ื™ื ื• ืžืขื’ืœ ื”ืจื›ื™ืฉื”, ืืš ื‘ืžืงื‘ื™ืœ ืืœื™ื• ืžืงืชื™ื™ื ืžืขื’ืœ ืœื ื™ื”ื•ืœ ื”ืงืฉืจ ื”ืฉื•ื˜ืฃ. ืžืื– ืฉื ื•ืฆืจืช ื”ืชืขื ื™ื™ื ื•ืช ืจืืฉื•ื ื™ืช ืืฆืœ ื”ืœืงื•ื—, ื”ื•ื ืžื ื•ื”ืœ ื‘ืื•ืคืŸ ืฉื•ื˜ืฃ ื•ืžืชืžืฉืš.








ื”ืžื•ื“ืœ ื”ืื™ื ืกื•ืฃ (Buy & Own)

ื‘ื“ื•ืžื” ืœืžื•ื“ืœ ืฉืœ ืžืงื ื–ื™, ื’ื ืžื•ื“ืœ ื–ื” ื”ื•ื ืžื•ื“ืœ ืื™ื ืกื•ืคื™. ืžืชื—ื™ืœ ื‘ืžืขื’ืœ ื”ืจื›ื™ืฉื”, ืžื”ื’ื“ืจืช ื”ืฆื•ืจืš ืฉืœ ื”ืœืงื•ื—, ืžื—ืงืจ ื”ืฉื•ืง ื•ื”ืจื›ื™ืฉื”, ื•ืื– ืขื•ื‘ืจ ืœืžืขื’ืœ ื”ื‘ืขืœื•ืช, ืžืงื‘ืœืช ื”ืžื•ืฆืจ, ื”ืฉื™ืžื•ืฉ ื•ื”ืชื—ื–ื•ืงื” ื•ืขื“ ื”ืคื™ื›ืช ื”ืœืงื•ื— ืœืžืžืœื™ืฅ. ื’ื ื‘ืฉืœื‘ ื–ื” ื”ืœืงื•ื— ืžื”ื•ื•ื” ืคื•ื˜ื ืฆื™ืืœ ืœืžื•ืฆืจื™ื ืื—ืจื™ื ื•ืœืฉื“ืจื•ื’ ื”ืžื•ืฆืจ (Cross Sale / Up Sale).






ืžื—ื–ื•ืจ ื—ื™ื™ ืœืงื•ื—

ื‘ืฉืœื‘ื™ ื”ืจื›ื™ืฉื” ื”ืกืคืง ืžืฉืงื™ืข ื‘ื’ื™ื•ืก ื”ืœืงื•ื—, ืœืื—ืจ ืžื›ืŸ ื”ืจื•ื•ื— ืžื”ืœืงื•ื— ื”ื•ืœืš ื•ืขื•ืœื” ืขื“ ื”ืจื’ืข ื‘ื• ื”ืœืงื•ื— ื ื•ื˜ืฉ. ืชืคืงื™ื“ ื”ืกืคืง ืœื”ืงื˜ื™ืŸ ืืช ืขืœื•ืช ื’ื™ื•ืก ื”ืœืงื•ื—, ืœืžืงืกื ืืช ื”ืจื•ื•ื— ืœืื•ืจืš ื–ืžืŸ (Up Sale / Cross Sale) ื•ืœืžื ื•ืข ื ื˜ื™ืฉื”. ืกื”"ื› ื”ืฉื˜ื— ืฉืžืชื—ืช ืœืขืงื•ืžื” ื”ื•ื ืขืจืš ืœืงื•ื— (LTV).







ืกื™ื›ื•ื

ื”ืžืฉื•ืชืฃ ืœื›ืœ ื”ืžื•ื“ืœื™ื ื”ืืœื” ื”ื•ื ื”ืขื‘ื•ื“ื” ืฉืชื”ืœื™ืš ื’ื™ื•ืก ื”ืœืงื•ื—, ื“ื•ืจืฉ ืžืืžืฆื™ื ื•ืื ืจื’ื™ื•ืช ืจื‘ื•ืช, ืืš ื”ืงืฉืจ ืขื ื”ืœืงื•ื—, ืืคื™ืœื• ื‘ืžืฆื‘ื™ื ื‘ื”ื ืœื ื”ืชื‘ืฆืขื” ืขืกืงื” ื‘ืคื•ืขืœ, ื”ื•ื ืงืฉืจ ืžืชืžืฉืš.

ืžืงื•ื‘ืœ ืœื”ื’ื™ื“ ืฉื”ืžืฉืื‘ื™ื ืœื’ื™ื•ืก ืœืงื•ื— ื’ื‘ื•ื”ื™ื ืคื™ 5 ืžื”ืžืฉืื‘ื™ื ืœื”ื‘ืืช ืœืงื•ื— ื—ื•ื–ืจ.



ื”ื“ืจืš ื”ื™ืขื™ืœื” ื•ื”ืืคืงื˜ื™ื‘ื™ืช ืœื‘ื ื•ืช ืชื›ื ื™ืช ืืกื˜ืจื˜ื’ื™ืช ืœื ื™ื”ื•ืœ ืœืงื•ื—, ื›ื—ืœืง ืžืืกื˜ืจื˜ื’ื™ื” ืขืกืงื™ืช ื›ื•ืœืœืช, ื”ื™ื ื” ืกื“ื ื” ืื™ืฉื™ืช ืžืกื“ื•ืจืช, ืื‘ืœ, ื›ื“ื™ ืœื”ืชืื™ื ืืช ืขืฆืžื™ ืœืขื™ื“ืŸ ื”ืขื›ืฉื•ื™, ื”ืžืชื•ืžืฆืช, ืื ื™ ืžืคืจืกื ืจืฉื™ืžืช ืคื•ืกื˜ื™ื ืงืฆืจื™ื ื‘ืืชืจ ืฉืœื™ ื•ื‘ืคื™ื™ืกื‘ื•ืง, ืœื”ืขื‘ืจืช ื”ืžืกืจ ืชื—ืช #ืืกื˜ืจื˜ื’ื™ืช_ื ื™ื”ื•ืœ_ืœืงื•ื— , #ืืกื˜ืจื˜ื’ื™ื”_ืขืกืงื™ืช ืื• #ืืจื–_ืคืœื’_ืžื ื˜ื•ืจ_ืขืกืงื™ .


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